Introduced in 1975 as the successor to the Dino 246, the 308 quickly won over many enthusiasts for both its looks and performance. Often associated with the TV show Magnum, P.I., the 308 GTS played a starring role in the series, capturing the imagination of many as it chased down criminals on the islands of Hawaii with actor Tom Selleck behind the wheel.

The 308 shared both its tube-frame platform and double-wishbone independent suspension with the Ferrari 308 GT4. Its 2,926-cubic-centimeter transversely mounted V-8 engine was rated at 240 horsepower and pushed the car to a claimed top speed of 250 km/h.

The 308 GTS entered production in 1977 two years after the 308 GTB debuted. The main difference between the two was that the GTS featured a removable roof panel. Ferrari made sure to reinforce the chassis to account for the missing roof, leaving the handling dynamics largely on par with the GTB. Removing the 308 GTS’s targa top is simple, and it easily stows directly behind the rear seats. The 308 GTS, with its removable roof panel, proved to be the more popular variant, with a total of 3,219 examples manufactured.

Believed to have been sold new through Foreign Cars Italia in Greensboro South Carolina,

this 1978 Ferrari 308 GTS features a spectacular Giallo Fly exterior over a handsome dark brown interior. Sparingly used over the years, just 13,776 miles showed on the odometer at the time of cataloguing. Notable amenities include air conditioning, power windows, and a Blaupunkt stereo. A toolkit, owners books, and jack will accompany the sale.

This 308 GTS further benefits from a well-documented service history with invoices on file dating back to 1990. In 2021, a timing belt service was performed and the clutch, water pump, exhaust system, and tires were replaced, along with all fluids and filters. In 2022, the coolant tank was replaced and Euro-spec front and rear bumper shocks were installed.

Combining one of Pininfarina’s most recognizable, timeless designs with open-air motoring and a sonorous V-8 engine, this low-mileage, well-documented 308 in attractive colors has much to recommend it.