This is an entirely unique concept car that introduced innovation avant-garde in the 1970s, a time when man was going to the moon and imagining a space future. The Modulo is characterized by an aerodynamic shape done with two overlapping body shells separated by a rectilinear indentation on the waistline.
Overall, the Modulo recall a spaceship. Thanks to its strong innovative character Modulo was chosen to represent Italian design at the Osaka Expo1970.
Its extreme future-oriented character was what made us choose it for the ultra-modern world of NFTs.
By reason of its futuristic forms, the Pininfarina Modulo remains as contemporary today as it was in the past. It’s style never ceases to be contemporary and indeed seems to come from the future even today.
“We are proud that our first NFT Collection is dedicated to give a new life to the Modulo” affirmed Paolo Pininfarina, Chairman of the Group. “The concept car designed in 1970 is a manifesto of Pininfarina vision: beauty and innovation to design the future”.
“We are pleased to enter the world of NFTs” says Silvio Angori, Pininfarina CEO. “The metaverse is an area we can make a significant contribution to by having been producers of cutting-edge creativity for 90 years”.
Modulo Through The Decades - THE 70’s NFT
The unprecedented collaboration between Pininfarina, Sasha Sirota and 1of1 has led to the production of 5 unique video-animation NFTs - the first of which being the iconic ‘Groovy 70’s’, a decade that stands alone for its distinctive and fun aesthetic.
The NFT also features an exclusive 70’s themed original soundtrack produced by Sasha Sirota set in the 70s: the NFT presents Modulo in a different, innovative context, set inspired by the leading design elements of the ‘psychedelic 70’s’.
PACKAGE OF VIP UTILITIES
There will only be five collectors who will own these unique collectibles at any time, and which can be shared across generations of enthusiasts and collectors to come. The lucky collectors will be part of the brand’s iconic legacy and community and will also have access to VIP utilities, including:
